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Sunday, August 21, 2011

Italy Plots Major Tourism Upgrades




By Mario Masciullo, eTN | Jul 26, 2011

ITALY (eTN) - The joint action of the Italian regions to revitalize the Italian congress system has been presented at BTC Rimini. Nine regions are initially involved, and new ones are foreseen to join, while the new director of the National Convention Bureau, Patrick Hoffnung, outlines the details of the start-up of the company.

The project has been approved by the Presidency of the Council of Ministers, called MICE Italy, promoted by the Region of Tuscany, along with Emilia Romagna, Veneto, Puglia, Valle d'Aosta Campania, Sicily, Autonomous Province of Trento, Friuli-Venezia Giulia, and in agreement with Federcongressi & events. The project foresees the joining of Lombardy, Lazio, and Liguria at a later stage. At the same time, the guidelines were set for the start-up of the National Convention Bureau.

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